About The Quad
Welcome to The Quad, a higher education marketing forum focused on integrated marketing techniques to help you stay up-to-date and relevant in the face of change and agile in the presence of your competition. In the ever evolving world of higher education, it is essential to remain in touch with communication and market trends.
Why do we love higher education?
Nothing is more worthy of marketing than the promise of human potential.
Our goal is to provide the highest level of higher education marketing tips and tricks of the trade to set your institution above the competition. We have a wide range of higher education marketing knowledge, ranging from creative to digital and integrated campaigns to brand optimizations.
The Quad is brought to you by Gatesman, and our team of higher education marketers.
In our collective experience, we have shown prospective students that they can achieve greater than they thought possible; and we have shown alumni and donors that their generosity helps mold generations for large and small institutions. We have built awareness and strengthened connections with students, faculty, alumni, donors and staff through key marketing and communications techniques.
Meet the Team
John Berka; SVP, Group Account Director
John has had a long and distinguished career at some of the country’s biggest and smartest agencies, including BBDO, FCB and Y&R. He has provided fully integrated marketing plans, communication plans, branding and advertising leadership for a range of Clients. With a passion for higher education, Clients have included Rutgers, University of Michigan, Case Western Reserve University, Johns Hopkins University and Indiana University.
Sara Ahuja; VP, Group Account Director
Sara brings experience across the business-to-business and business-to-consumer sectors with expertise in technology, health care, finance, retail and academics. Prior to her time at Gatesman, she spent time at GS&F, Brunner, Avenue Marketing and most recently, Fusion92. Several of the key accounts Sara managed includes AT&T, Tessco Technologies, Cars.com, Carrier Corp., MTD/Cub Cadet, and Bryant. In 2012, Ahuja also served as management supervisor at Gatesman’s Pittsburgh office where she worked on longstanding clients UPMC, Northwell Health and SHOP ‘n SAVE. Sara’s specialties include account planning, team management, digital (UI/UX & development), media (social, search, programmatic) and reporting and optimization.
Katie Feste; Account Supervisor
Katie manages a wide range of work across the agency’s health care and education clients. She handles day-to-day client functions to keep the wheels turning and is experienced in providing competitive and category analysis, as well as development of digital strategies. Katie is a consummate account service collaborator and manager. Her focus is on objectivity and clarity in identifying all the deliverables and achieving them on message, on budget, and on time. Clients include Rutgers, University of Michigan, Great Plains Regional Medical Center, and Citizens Memorial Healthcare.