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Posts by Alex Murray, Creative Director

Social Media Influence in Higher Education

What does being influential on social media mean? It means that people actually care and pay attention. They will respond to your posts, retweet, share, favorite and like them. In order to maximize their influence, higher education institutions must have personality, consistency and engagement.

Collegeatlas.org ranks colleges in different categories based on their social media presence. What makes these colleges stand out above the rest? We decided to take one of the top players in four “most influential” categories and check out how they are crushing the competition.

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Creating the Best Website Content for Higher Education

Higher education websites have a lot of objectives to accomplish. They need to attract prospective students and faculty, serve needs of current students and faculty, foster alumni relations and provide information to parents and family.

In order to have a website that fulfills the many content needs, higher education institutions must think about: Read more